Repeat of quotation from below: U.S. Army Chief of Staff (1999-2003) Eric Shinseki once said, "If you don't like change, you're going to like irrelevance even less." Gonna be a mantra here.
So, we're going to start keeping track of all the new ideas that are floated in this space that are rejected because they will change things. Alison shudders at the thought of losing that "breathless, magic moment when the lights go down and the entire possibility of theatre hangs in the darkness" (apparently under the assumption that the lights will no longer go down in the theatre once ads are introduced -- never mind that many, many performances across this country already have a pre-show speech (live or on the God mike) asking theatregoers to turn off their cell phones, subscribe to the whole season, patronize the program advertisers -- horrors!); George envisions a Century 21 ad prior to The Cherry Orchard (apparently under the assumption that a similar ad won't already be in the program -- we'll sell ourselves only so far, I guess); and Lucas Krech is ready to let the whole art form die rather than permit ads into the temple -- even ads for other theatre performances, which was my proposal.
New Ideas: 0
Doing Things the Same Damn Way: 1
All aboard for the Irrelevancy Express!
Stay tuned for the next New Idea -- same bat time, same bat channel.