For my readers, the takeaway figure may be this: "We recorded approximately 1,700 unique Off-Off-Broadway listings for the year."
- Conventional Wisdom response: "See? That's why actors go to NYC -- that's where the work is!"
- My response: "Does NYC really need 1,700 theatre productions when there are communities around the US with few to none?" Tribers, get out a map and find a website that gives info about cities in the US, and start looking for the ideal place for your theatre, so that you can regularly do your work. Remember: "For most artists, making good art depends upon making lots of art...The hardest part of artmaking is living your life in such a way that your work gets done, over and over." (Art and Fear by David Bayles and Ted Orland)
- Quotation from Seth Godin's recent book The Dip: "If you enter a market that's too big or too loud for the amount of resources you have available, your message is going to get lost. Your marketing disappears, your message fails to spread. Think twice before launching a mass-market brand of chewing gum. Like adding just a few pounds of air to a flat tire, launching a product into too big of a market has little effect."