Theatre Bay Area (TBA) and the Theatre Communications Group (TCG) recently released new data from a snapshot of the San Francisco Bay Area’s theatre community that I thought you might want to share on your blog.
“Taking Your Fiscal Pulse: A Report on the Fiscal Health of the San Francisco Bay Area Theatre Community” (attached as PDF)
Among other findings, the report reveals that in the face of economic adversity theatre companies are returning to their mission. Instead of scaling back, companies are embracing new social networking tools to develop personal relationships with their stakeholders.
The Snapshot report provides preliminary findings; a more comprehensive report will be coming out in the fall (September/October).Now, there's part of me that wants to make another crack about the TCG's recent discovery of Facebook, and how this report (or at least this email about this report) apparently sees it as the savior for a failed business model. Oops! I guess I did make another crack... But seriously, does anyone else think that sentence is weird: instead of scaling back, SF theatres are using Twitter more? Wha? And does anyone really think that Twitter and Facebook really "develop personal relationships"? And "stakeholders"? Stakeholders???
Anyway, if you want the report, email me and I'll send it as an attachment. It might actually have info that is useful, who knows?