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Showing posts from March 13, 2011

Addendum: Your Theatre's "Why"

Last week, I wrote a series of postsaddressed to a theatre major getting ready to graduate about "finding your why." Let me take a moment to state the obvious: finding your "why" is critical not only to you personally, but to your theatre as well.

Simon Sinek, in the video I have linked to several times, tells us that "people don't buy what you do, they buy why you do it," and that you don't want to sell to everyone who wants to buy your product, but to those who "believe what you believe." In other words, you don't want to sell your productions as just another commodity, but rather create what Seth Godin would call a "tribe" that is committed to the type of work that you find valuable.

If you look at all the mission statements for theatres across this US, what you will find most of the time are bland generalities that basically boils down to "we do theatre," which is a what. If the "why" of your theat…