The People Formerly Known as the Audience

Jay Rosen over at "Press Think" provides a provocative (although it should be obvious) observation on changes in the modern world entitled "The People Formerly Known as the Audience." My question: how does this connect to the theatre? Are we a bastion of one-way communication, where people go to get away from the modern world? Or will we consider these trends and see how they fit into our art form? (My guess: most will continue business as usual (because that's what theatre people do); a few will try to figure out how to make this work for them -- time will tell who chose correctly.)